Heavy Duty Publications

Many writers direct their work to a particular audience. Reporters know their audience, playwriters, romance novelists, trade magazine writers, all have that one audience in mind when working. But there is the writer who works for the unknown reader. The reader who remains a mystery, an enigma. This is the toughest audience. They can be a writer’s greatest supporter and the greatest critic. This is the challenge, this is the arena where the writer fine tunes their skills. I am not saying the writer for e.g. Great Cars Magazine are without skill. But there is a comfort in knowing what a reader is going to expect. A story or description can only be re-tooled in so many ways. But for the trade magazine to continue to be of service it must meet expectations. But to write for the anonymous reader whose discernment can only be speculated on, there is the writer’s angst. But fear will only lead to a sharpening of skill. We must write on and with determination. And maybe with practice we win the hearts of the invisible reader.